Name the action before comparing rates
Sharing a video and saving it are different user actions. A service category that uses one term should not be assumed to provide the other. Ask exactly which visible or analytical metric is covered, especially when a package uses a broad phrase such as engagement. A low rate is only meaningful after the action and target are clearly matched.
Distinguish recorded content from LIVE
A recorded video has a persistent content URL, while a LIVE-related offer has time-sensitive requirements. Check whether the listing refers to a video share or a LIVE share and read its accepted input format. If your goal is to promote a recorded publication, a LIVE listing with a similar name may not apply. Never infer compatibility from the platform logo alone.
Avoid assuming a share means a visitor
A recorded interaction count does not reveal how many people followed a shared link, watched the video or became customers. Ask whether any destination or audience claim is included and what evidence would support it. If your campaign relies on referral traffic, define how you will measure that outcome independently rather than treating a share counter as a click report.
Document a clear comparison
Record the exact listing name, quantity, target and observation period. Keep any promised scope in writing and compare the result with that scope only. If two packages measure different actions, report them separately instead of adding them into one invented audience total. Review current options in the ordering panel and use support to clarify a category whose terminology is ambiguous.
Does a favorite include a share to another person?
No such inclusion should be assumed. Saving and sharing are distinct actions, and the actual listing must define what its quantity represents.