Record the campaign context
Note the target, observation times and other relevant activity such as cross-platform promotion or a major repost. Save the order ID and its stated quantity separately. The timing of a counter increase does not identify the source of every action included in that change.
Use consistent observations
Review the same post and metric before and after the relevant window. If the item is replaced or the reporting reference changes, start a new record. A screenshot of a different post with similar content is not a valid endpoint for the original target's comparison.
State what the evidence supports
Report the measured change alongside the panel's order status, explaining any attribution limitation. Do not assign all additional activity above the order quantity to organic growth by subtraction. Business outcomes such as visits or sales need their own evidence beyond the like counter.
Decision checklist
| Decision | What to check |
|---|---|
| Order | Purchased quantity and status |
| Observation | Same post and metric |
| Attribution | Only what evidence supports |
Worked example
For a hypothetical post, likes rise from 80 to 230 while an order and a partner mention overlap. The observed increase is 150. Without source evidence, the report should not claim an exact split between purchased activity and the partner's contribution.
Example figures explain the decision; they are not current prices or promised results.