Write the required attribute
State whether the campaign needs a geographic, linguistic or other documented characteristic. Avoid a vague request for relevant users when the buyer has not defined what relevance means or how it will be assessed.
Ask how the label is supported
Read the evidence and limitations supplied by the service. A profile description or written language alone should not be treated as verified residence, and broad promotional wording is not a substitute for an explicit scope.
Set reporting boundaries
Record the purchased label exactly and distinguish it from independently verified audience data. If the required attribute cannot be substantiated, revise the brief before paying rather than making stronger targeting promises to a client.
Decision checklist
| Decision | What to check |
|---|---|
| Attribute | Country, language or another clear criterion |
| Support | Definition and stated verification limits |
| Reporting | Purchased label versus independently verified data |
Worked example
Hypothetically, an offer says English-language profiles while the buyer needs residents of one country. Those descriptions are not interchangeable. The buyer asks for a supported geographic specification or chooses a different plan instead of equating language with location.
Example figures explain the decision; they are not current prices or promised results.