Choose the actual requirement
State whether the campaign seeks saves, shares or a documented combination. A general wish for engagement does not specify what the buyer is willing to pay for or how the order will be evaluated.
Normalize within each action
Compare save services against other compatible save services, and share services against comparable share listings. Keep the accepted post format and action definition alongside the rate rather than sorting unrelated services by price alone.
Explain the purchase clearly
Report each quantity under its own action name. Do not turn a low-cost share purchase into a promised save count or imply that either metric independently proves audience intent, recommendations or sales.
Decision checklist
| Decision | What to check |
|---|---|
| Requirement | Save action or specified share action |
| Comparison | Same unit and supported target |
| Report | Separate count for each purchased action |
Worked example
A hypothetical buyer compares 500 saves with 500 shares. Even if one costs less, the choice depends on the requested action. For a mixed brief, the buyer lists the two quantities separately and calculates the total from their respective rates.
Example figures explain the decision; they are not current prices or promised results.