Identify what is actually sold
Read whether the offer specifies a number of repost actions, placements on identified accounts or another defined scope. A count-only listing does not establish the occupations, employers or relevance of the accounts involved. Do not add those attributes to a client proposal without evidence.
Assess the proof
Ask what completion information is supplied and whether any placement examples are representative of the purchased offer. Public examples can illustrate a format without guaranteeing future destinations. If named-account placement is essential, it must be part of an explicit, verifiable arrangement.
Separate distribution from endorsement
A repost action should not be described as independent professional approval or a verified recommendation. Keep the campaign's statements accurate and measure resulting visits or inquiries separately. This avoids turning an action-based service into unsupported claims about reputation or audience quality.
Decision checklist
| Decision | What to check |
|---|---|
| Scope | Count or named placement |
| Proof | Evidence actually supplied |
| Meaning | No implied professional endorsement |
Worked example
A hypothetical buyer wants an announcement shared by identified industry professionals. A generic 50-repost package does not meet that requirement merely because the platform is professional. Compare it under its stated count-based scope unless documented placement terms say otherwise.
Example figures explain the decision; they are not current prices or promised results.