Lead with the purchased action
Use a title that identifies what the customer is buying and where it applies. Separate post-level actions from account-level actions. A name like premium growth package does not tell the buyer whether the order concerns views, followers, or something else.
Keep qualifiers factual
Add only conditions supported by the underlying listing, such as a defined duration or documented coverage. Do not convert supplier adjectives into independently verified quality claims. Put complex limitations in the description rather than hiding them behind an attractive label.
Maintain an internal mapping
Keep the customer-facing name linked to the exact underlying service identifier and version of its terms. If that mapping changes, review the visible description before accepting new orders. Existing customer expectations should not be silently transferred to a different service.
Decision checklist
| Decision | What to check |
|---|---|
| Action | What is purchased |
| Qualifier | Supported condition |
| Mapping | Underlying service identifier |
Worked example
A hypothetical catalog item named Video Views — Recorded Uploads is clearer than Ultimate Boost when the supplier only accepts recorded video links. Adding LIVE to the title without confirming support would change the advertised scope.
Example figures explain the decision; they are not current prices or promised results.