Separate the milestones
Record expected acceptance, start, and completion as distinct events where the service defines them. A start estimate does not establish when the full quantity will finish. Include any dependencies such as the target remaining accessible or a live session being active.
Avoid upgrading estimates
If the supplier describes a range or estimate, preserve that uncertainty in the client communication. Do not turn an indicative speed into a guaranteed deadline. Ask for clarification when the timing is central to the client's campaign decision.
Plan a review point
Agree when you will check status and communicate an update if the order remains unresolved. This is an agency process commitment, not a promise that the supplier will finish by that time. Keep these two kinds of timing separate.
Decision checklist
| Decision | What to check |
|---|---|
| Start | First defined service event |
| Completion | Full-order estimate |
| Update | Your communication checkpoint |
Worked example
A hypothetical listing estimates a start within two hours and delivery over the following day. Telling a client the entire order will finish in two hours changes the offer. A useful schedule preserves both milestones and names an update time.
Example figures explain the decision; they are not current prices or promised results.