Choose the allocation rule
Decide whether each Reel receives an equal quantity or whether selected videos receive larger orders. Document the reason for unequal treatment, such as different campaign roles or publication dates. This is a budgeting decision, not a prediction that a larger order will improve distribution.
Check per-order constraints
Review minimums and maximums for every target. A budget divided into many small portions may produce line items below the service minimum. If so, reduce the number of selected targets or change the allocation instead of assuming the panel aggregates unrelated URLs automatically.
Track each line separately
Maintain a row for the Reel link, quantity, charge and order reference. Compare results per item rather than only at campaign level. A completed request on one Reel does not establish completion for another, even when both purchases were funded from the same balance.
Decision checklist
| Decision | What to check |
|---|---|
| Allocation | Equal or weighted per Reel |
| Minimum | Applies to each supported order |
| Tracking | One row per target |
Worked example
A hypothetical 600-like brief covers three Reels. An equal plan assigns 200 each; a weighted plan might assign 300, 200 and 100. Check each amount against the chosen service's minimum before presenting either plan as a purchasable configuration.
Example figures explain the decision; they are not current prices or promised results.