Itemize what is included
Ask for a separate quantity for each action and identify the target URL for every component. A package described only as engagement does not reveal how many views, likes or other actions are included.
Compare matching specifications
Build a like-for-like alternative using services with the same action definitions and compatible targets. Keep delivery windows and replacement terms visible; a lower combined price may accompany a materially different service scope.
Avoid adding unlike quantities
Report the bundle as a set of components rather than one combined audience figure. Summing views and likes does not establish unique people, and one participant could theoretically contribute more than one type of action.
Decision checklist
| Decision | What to check |
|---|---|
| Components | Separate action quantities |
| Alternative | Comparable individual service scope |
| Total | Price without invented unique audience |
Worked example
Hypothetically, a bundle lists 1,000 views and 100 likes for one Reel. Compare its price with those two specified purchases. Do not advertise the package as 1,100 unique viewers or assume a shares component exists because the name says engagement.
Example figures explain the decision; they are not current prices or promised results.