Select an allocation rule
Choose equal quantities, priority weights or another documented rule for the campaign. The rule should reflect the actual request; it should not be invented after delivery to explain an uneven result.
Respect each service minimum
Convert the campaign total into individual quantities, then check whether every proposed order meets the selected listing's limits. If one falls below the minimum, revise the plan rather than silently increasing the budget.
Track each target separately
Keep a row for the Reel URL, approved quantity, charge and order ID. A campaign summary is useful, but it should be traceable back to individual requests when one target needs support.
Decision checklist
| Decision | What to check |
|---|---|
| Rule | Equal quantity or approved weights |
| Limits | Minimum and maximum for each order |
| Total | Allocated quantities match approval |
Worked example
A hypothetical 600-like campaign could allocate 300, 200 and 100 to three Reels. The buyer checks the minimum for all three requests and submits their separate URLs. A single order of 600 on the first URL would not represent that allocation.
Example figures explain the decision; they are not current prices or promised results.